Weichert wants to start new conversations with the brokers who drive growth. We set out to redesign the Weichert Franchising website with these goals in mind: to enhance the narrative and tell a uniquely powerful story, to demonstrate value in smart new places and engaging new ways, and to make more meaningful connections with prospects across every touchpoint. We wanted to show brokers what Weichert can do for them and we’ll wrap it in a bold new look that leverages the Weichert brand in fresh new ways.

Services
Visual Design, Interaction Design, Information Architecture, Motion Design, Responsive Web Design, Illustration, Social

Technologies
Adobe XD, Adobe Photoshop, Adobe Illustrator, Adobe AfterEffects

Weichert’s combination of tools, people, and expertise cannot be duplicated. The level of expert support provided by Weichert leads to tight-knit relationships, which are represented throughout this design by the use of overlapping page elements. Our expertise is also reflected in how this design guides the user’s attention by introducing a highlight graphic treatment. This graphic draws the eye from one thing to the next, creating a unique and memorable user experience. Overall, this design makes the Weichert franchise brand appear sophisticated and capable, yet still friendly and approachable.

Combining this insight-driven approach to UI/UX with Weichert Franchising’s new story and look created a crucial new asset for Weichert—a website that makes the brand look great and tells a focused and persuasive sales story. And not only is the website built to appeal to the established real estate brokers of today, it’s also made to connect with the next generation of brokers to build a sustainable pipeline of leads for Weichert Franchising long into the future.

A distinct iconography style was created from scratch to connect with our target audiences in a way that only the Weichert brand can. We also developed a custom icon library to add a thoughtful layer of meaning to a diverse variety of subject matter and flair to future content.

Illustrations that tell a story. A clean and ownable illustration style developed for the site allowed Weichert to tell visual stories in powerful new ways. These custom designs also helped to express abstract concepts like training and support in ways that photos simply cannot.